Make progress while you learn more about Tomás
0
%

Tomas Garcia Gerez

Senior Product Manager & AI Expert

I am a builder. A hands-on Product Leader with 12+ years of experience building and scaling B2B and B2C products, with a strong focus on product market fit, business strategy, Go-to-market, AI, leadership, and cross-industry growth.

I've worked with companies such as CNN, Cartoon Network, Warner Media, AB-InBev, Crehana, and others to drive growth through effective product execution and strong team development.

Connect on LinkedIn
Bilingual (English/Spanish)
Based in Buenos Aires 🇦🇷. Previously London 🇬🇧 and Mexico City 🇲🇽
Tomas Garcia Gerez

"I'm a builder"

Career Achievements

Award of best Latin American App
1 successful Exit
2 Seed Series rounds
1 Series A round
1 Series B round
Led structures of more than 80 people
Multiple industries experience
Successful B2B and B2C businesses
Subscription models & SaaS strategy expert
Led the biggest product community, ProductTank 🇲🇽

Professional Journey

Sr. Product Manager - B2B SaaS AI E-commerce
CookUnity
Nov 2024 - Present

Act as a hands-on CPO, leading the entire B2B product function as the sole product manager

Own strategy, AI, execution, and UX, leading the product designer to refine the customer journey

Drive growth, retention, and operational efficiency, collaborating cross-functionally with engineering, sales, and leadership

AI Sr. Product Consultant - B2B SaaS AI
Wishpond
Jul 2024 - Nov 2024 (fixed contract)

Wishpond empowered me to create an AI product from the ground up

Created and scale SalesCloser AI, an innovative AI-powered sales rep replacement with voice capabilities

Led the engineering team, designers, developing, and launching both the product and the go-to-market strategy

Chief Product Officer (CPO) - B2C SaaS Ecommerce
PopCrush
Oct 2023 - Nov 2024

Joined as a late co-founder to define the product strategy and build the first roadmap for a live shopping platform targeting the Mexican market

In less than three months, we achieved 20k paid MAUs organically through word-of-mouth and a strong product-market fit

Journey ended when the founding team and investors couldn't agree on last-minute term sheet negotiations

Head of Product - B2B SaaS Cybersecurity
Strike
Oct 2022 - Oct 2023

Got specialized in fintech payments

At the seed stage of a cybersecurity B2B SaaS startup, took on the challenge of building the company from the ground up

Focused on hiring, assembling, and leading the first multidisciplinary product teams

Developed the core products that formed the foundation of our offering, and establishing a strong product culture

From $USD 0 to $USD 3M ARR

Group Growth Product Manager - B2B SaaS HR-Tech
Crehana
Apr 2021 - Oct 2022

Accelerated Series B investment by orchestrating a successful shift from B2C to B2B SaaS, creating AI products

Drove the creation of teams, products, and initiatives pivotal to Series B achievement

Took office of the Acquisition vertical of the company

Successfully achieved a 400% revenue increase, solidifying the company's position as a market leader

Led Crehana's Teams, People, and Products, B2B & B2C

Managed AI Squad, Payments, Organic Growth, Paid Growth, B2B Acquisition, B2C2B Growth, and more

Product Manager - B2C E-commerce
Ab-InBev
May 2020 - Apr 2021

Owned Direct to Consumer digital products, playing a protagonist role on the Ab-InBev VC

Led the launch of the main beer delivery app in Argentina achieving:

Market Share of 70%

CVR of 35%

NPS of 85

4.9 Rating on the App Store and Play Store

Growth Product Manager - B2C Insurtech
iúnigo
Apr 2019 - May 2020

Took office of the Acquisition vertical of the company after 6 months

Led the Growth, Shopping, and New Businesses teams and initiatives

With the team, we facilitated 68% of the company revenue for 2019

Led the Acquisition multidisciplinary teams and PMs

Product Manager - B2C
Cartoon Network - Warner Media
May 2016 - Apr 2019

Managed all of the Cartoon Network's International Web & Apps

Created a platform to unify all of the CN's .com to 1 product

Managed 8M monthly users, 32 countries, 20 languages, 15 stakeholders

Managed the delivery of programs from inception to release with a cross-regional team

Responsible for the Scrum ceremonies

Product Manager - B2C
CNN - Warner Media
Jan 2015 - May 2016

With the team, we created a tool to solve news problems for people all around the world

Defined the requirements of the product

Responsible for the Scrum ceremonies and the multidisciplinary team

Education & Certifications

In Progress
Bachelor of Engineering in Artificial Intelligence
Universae
2025
Completed
Product Strategy Executive Program
Northwestern University - Kellogg School of Management
2023
Completed
Growth Expert
Reforge
2022
Completed
Product Expert
Digital House
2017 - 2019
Completed
Bachelor's Degree in Business Advertisement
UADE
2015 - 2019

Skills & Expertise

Product Strategy & Roadmap PlanningStrategy
Expert Level95%
AI & Machine Learning ApplicationsAI/Tech
Expert Level90%
Agile & Scrum MethodologiesProcess
Expert Level95%
Data-Driven Decision MakingAnalytics
Expert Level90%
Go-To-Market StrategyStrategy
Expert Level95%
B2B & B2C SaaS GrowthGrowth
Expert Level95%
E-commerce ExpertDomain
Expert Level90%
Team LeadershipLeadership
Expert Level95%
Revenue & Monetization StrategiesBusiness
Expert Level90%
SQL & Data AnalysisTechnical
Expert Level85%
A/B Testing & ExperimentationAnalytics
Expert Level90%
Conversion Rate OptimizationGrowth
Expert Level85%
Artificial IntelligenceAI/Tech
Expert Level90%
Blockchain & Web3AI/Tech
Expert Level80%
Payments & FintechsDomain
Expert Level85%
Live ShoppingDomain
Expert Level85%
Customer Journey MappingUX
Expert Level90%
OKRs & KPI TrackingAnalytics
Expert Level95%

🏆 Special Recognition 🏆

It's the best Latin America Product Manager

Built with v0